The 2018-2019 Enrollment Year in Review
The Milwaukee Enrollment Network (MKEN) is a dynamic coalition of nearly 100 organizations working together to support the enrollment of eligible individuals in public and private health insurance, with a focus on low-income, vulnerable populations in Milwaukee County. Convened by the Partnership and Covering Wisconsin, MKEN members engage in a number of activities during the Marketplace Open Enrollment period and throughout the year to assist consumers with insurance enrollment, retention and renewal.
Here are just a few highlights from the 2018-19 Enrollment Year Report that captures the variety of professional education and consumer outreach activities that the MKEN achieved:
- Strengthened the capacity of 135 enrollment assisters (certified application counselors, public benefits specialists and agents/brokers) by providing eight professional education sessions and hosting a monthly enrollment assister learning collaborative
- Collaborated with more than 45 community-based organizations to host 172 outreach and enrollment events at 80 locations in Milwaukee County
- Invested in advertising targeted to low-income and minority audiences through transit ads and billboards in high traffic/high need neighborhoods, sponsored a Healthcare Coverage Hotline TV phone bank, and produced enrollment reminder videos for DMV customer service centers
- Launched a year-long BadgerCare Plus promotional campaign, using paid advertising, social media and the MKEN’s 600+ email list serve to promote Medicaid’s covered benefits
In 2018-19, funding for the Milwaukee Enrollment Network was provided by the Greater Milwaukee Foundation, the United Way of Greater Milwaukee & Waukesha County, the Greater Milwaukee Business Foundation on Health, and the Milwaukee Health Care Partnership. Consumer outreach and communications funding was provided by the City of Milwaukee Health Department, Milwaukee County Health & Human Services, Children’s Community Health Plan, Network Health, Common Ground Health Cooperative, and UnitedHealthcare.
To learn more about the MKEN’s goals for outreach and enrollment in 2019-20, read its MKEN 19-20 Plan at a Glance